WE
FOCUS
on early-stage sales traction
The companies we help are at a stage of growth where they have not yet fully invested and scaled their marketing and sales engine. In the early stages, startups focus on getting to product/market fit, not on scaling demand generation. At Invado Group, we focus on the problem of early-stage sales traction. We help you grow by targeting the six most common marketing needs facing young startups. The result is a cohesive message based on your product value proposition and turned into strategy-led go-to-market action.
The companies we help are at a stage of growth where they have not yet fully invested and scaled their marketing and sales engine. In the early stages, startups focus on getting to product/market fit, not on scaling demand generation. At Invado Group, we focus on the problem of early-stage sales traction. We help you grow by targeting the six most common marketing needs facing young startups. The result is a cohesive message based on your product value proposition and turned into strategy-led go-to-market action.
Management Team
DANIELLE PARISI
CREATIVE DIRECTOR
Danielle co-leads leads the creative team with a combination of design strategy and innovation that breathes life into every project. With 20 years of design and marketing experience, her specialty lies in creating functional designs that effectively promotes brand awareness in both digital and print mediums, while also excelling in project management
Over the course of her career, Danielle has lent her expertise to a variety of B2B and B2C industries ranging from advertising to wine & spirits, athletics, and construction. She is a graduate of Salve Regina University with a BA in Communications Media Technology and Graphic Design.
CHRISTIAN MERHY
FOUNDER & MANAGING PARTNER
Christian Merhy is a strategist, marketing leader, and orchestrator of launch invasions. For more than 25 years, Christian has been disrupting the status quo by helping SaaS companies launch new businesses and products.
He has led marketing and product teams at organizations both large and small, including Rational Software, Ipswitch, BMC Software, Fairwarning, Imprivata, Samanage, and Peoplefluent. Blending right-brain creativity and left-brain analytical skills, Christian is passionate about helping others realize their strategic vision.
In 2011, he founded Invado Group and assembled a full-cycle team of industry and marketing experts. Since then, Invado Group has accelerated the growth of 50-plus venture-backed brands spanning a variety of industries and markets.
ZANE SPORRER
DIRECTOR OF IMMERSIVE EXPERIENCES
Zane helps clients tell their story through animation, video production, and graphic design. With an ability to present complex ideas in an understandable package; Zane focuses on keeping viewers engaged by creating interesting and emotive animations.
Having worked as a freelance designer his breadth of work extends to many fields and scales of project. He holds a BFA in both Graphic and Interactive Design from Robert Morris University in his hometown of Pittsburgh, PA.
PETER HOWE
VP REVENUE OPERATIONS
Peter leads Invado Group’s revenue operations services team, bringing over 20 years of sales and marketing ops experience to our clients. Building it the right way from the start is key to accelerating revenue traction. Key career focus areas include:
Marketing and Sales process re-engineering
Salesforce.com/CRM project management, administration, development, and optimization
Marketing automation with vast expertise using leading platforms, including HubSpot, Marketo, Eloqua, Marketing Cloud, and Pardot
Sales and Marketing reporting, analytics, and deep-dive analysis
Sales and Marketing process engineer focused on the optimal hand-off of Marketing Qualified/Sales Accepted leads to revenue teams
MIKE DITSON
VP OF STRATEGY
Mike leads product strategy for client engagements including value proposition design, business modeling, customer development, product positioning, and product packaging and pricing. A veteran of five startup enterprises, Mike has extensive experience successfully introducing new products to market.
Mike holds a Bachelor of Arts in English from the University of Massachusetts and an MBA from Babson College.
GET PROACTIVE
Stop random, reactive marketing and take action with a marketing plan
BUILD SOCIAL PROOF
We capture and let you leverage your Voice of the Customer
GO-TO-MARKET
We work with you to build a strategic plan that fits your product and target market
EQUIP YOUR SALES TEAM
Strategic Product Marketing builds the tools your team uses for objection handling
REFRESH YOUR BRAND
Your growing pains mean it’s time to grow into a new professional look & feel
GENERATE LEADS
We put your demand generation engine in place to feed sales leads
GET PROACTIVE
Stop random, reactive marketing and take action with a marketing plan
GO-TO-MARKET
We work with you to build a strategic plan that fits your product and target market
REFRESH YOUR BRAND
Your growing pains mean it’s time to grow into a new professional look & feel
BUILD SOCIAL PROOF
We capture and let you leverage your Voice of the Customer
EQUIP YOUR SALES TEAM
Strategic Product Marketing builds the tools your team uses for objection handling
GENERATE LEADS
We put your demand generation engine in place to feed sales leads
Entering the mainstream market is an act of aggression. Successful product launches don’t happen by accident. Getting traction comes from well planned go-to-market strategy backed with urgently executed tactics. Invado Group embeds with your team to build and execute a strategic go-to-market plan.
