Invado Group transforms your marketing capabilities from reactive to proactive and can bridge your Marketing team growth gap. Services we provide include supporting your investment thesis with technical diligence, conducting market research to build your market landscape, strategically scaling your go-to-market, driving product pivot strategies, testing, customer development, trend analysis, and segmentation.
Tausight
A healthcare data security company in stealth-mode with pre-series A level funding.
Services
Market Strategy, Market and Competitive Intelligence, Messaging and Positioning, Website Design and Hosting, Event Management, Demand Generation Strategy and Execution, and Sales Enablement.
The Challenge
Tausight needed to rapidly scale its go-to-market infrastructure to support validating its MVP product with an early adopter beta program and launch its first product.
The Solution + Results
Invado Group embedded its team of marketing professionals to instantly activate go-to-market execution grounded in strategy. Working side-by-side with the Tausight leadership team, Invado Group conducted 12-week sprints to support Tausight’s series of market-facing activities in 2020-21, including a series of firsts – launching a new website to announce Series-A round of $20MM, HIMSS20 and HIMSS21 conference planning, authoring messaging architecture, developing company and product-level branding, and rolling out sales training in support of the first product launch.
Qvella
A Rapid Diagnostics company in the commercialization stage, offering sample preparation and detection technologies to dramatically reduce time to results in microbiology.
Services
Go-to-Market Strategy, Messaging and Positioning, Web Design, Event Management, Marketing Programs, Sales Enablement.
The Challenge
Qvella™ is a clinical diagnostics company with the goal to provide microbiology results in minutes. Providing clinicians with actionable information in clinically relevant time frames – minutes vs. hours or days – has the potential to revolutionize patient outcomes and reduce healthcare costs. Qvella needed a partner to establish their cutting-edge technologies to the clinical microbiology market.
The Solution + Results
Alongside an ongoing effort to elevate the Qvella website, Invado Group rolled out a new branding campaign for Qvella, titled “The Power of One.” The campaign encompassed strategic and tactical elements to build new messaging, collateral, a video and event assets.
Reed Exhibitions
A leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors, attracting more than 7 million participants.
Services
Market Strategy, Market Research, Competitive Intelligence, Marketing Strategy, Product Roadmap Development.
The Challenge
Covid-19 restrictions required a rapid shift and pivot in strategy, accelerating the need for virtual event programing.
The Solution + Results
Invado Group strategy consultants were embedded to define and drive the implementation of a digital transformation across top event brands for the America’s business. Working with the leadership team, the effort supported the development of digital omni-channel strategies to launch companion programing extending the ability of customers in 2020-21 to interact and reach the brand communities in an always-on 365 manner.
Invado Group has the drive to scale companies, the curiosity to explore ways to get disruptive tech in the hands of customers and then the passion to tell their stories.