Market Strategy, Market and Competitive Intelligence, Messaging and Positioning, Website Design and Hosting, Event Management, Demand Generation Strategy and Execution, and Sales Enablement.

Tausight needed to rapidly scale its go-to-market infrastructure to support validating its MVP product with an early adopter beta program and launch its first product.

Invado Group embedded its team of marketing professionals to instantly activate go-to-market execution grounded in strategy. Working side-by-side with the Tausight leadership team, Invado Group conducted 12-week sprints to support Tausight’s series of market-facing activities in 2020-21, including a series of firsts – launching a new website to announce Series-A round of $20MM, HIMSS20 and HIMSS21 conference planning, authoring messaging architecture, developing company and product-level branding, and rolling out sales training in support of the first product launch.