RFID JOURNAL

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the service

Product Marketing Strategy, Content Creation, Messaging and Positioning, Event Management, Website Design, Brand Development, Demand Generation Strategy and Execution, Sales Enablement

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the challenge

RFID Journal has been a leading resource on RFID technology since its inception over twenty years ago as a physical publication. In the time since then it has turned digital and continued to gain more of a following as Radio frequency identification (RFID) technology grows and continues to intersect more with the internet of things (IoT), artificial intelligence (AI), and machine learning (ML). They also host an annual executive conference and exhibition called RFID Journal LIVE! where the RFID community gathers to share ideas, plan strategies, and see and understand new solutions and products.

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the solution

Invado Group collaborated with RFID Journal LIVE! to develop a comprehensive strategy aimed at aligning the event with the dynamic markets of RFID, IoT, and the burgeoning software analytics and predictive technology stack. This strategy focused on two key tracks: Track and Trace (RFID and IoT) and Intelligence (AI and ML).

In a close partnership with the RFID Journal team, Invado Group played a pivotal role in the revamp of their website and the transformation of their overall visual brand identity. This endeavor sought to reposition the RFID Journal brand, acknowledging its evolution alongside the rapid advancements in technology. Additionally, Invado Group contributed to the enhancement of website content and copy, providing a well-rounded set of services designed to facilitate the successful launch of a new brand within both the event and conference domains.

Furthermore, Invado Group joined forces with RFID Journal LIVE! to elevate their live events to new heights through expert event management and attendee marketing. This encompassed various aspects such as marketing and positioning, demand generation, and sales enablement. Our extensive service portfolio included turnkey sales and marketing staffing and execution, as well as conference development and speaker planning, collectively bolstering RFID Journal LIVE!’s events and conferences.

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TO LEVEL-UP?