Go-to-Market Strategy, Messaging and Positioning, Web Design, Event Management, Marketing Programs, Sales Enablement.

Qvella™ is a clinical diagnostics company with the goal to provide microbiology results in minutes. Providing clinicians with actionable information in clinically relevant time frames – minutes vs. hours or days – has the potential to revolutionize patient outcomes and reduce healthcare costs. Qvella needed a partner to establish their cutting-edge technologies to the clinical microbiology market.

Alongside an ongoing effort to elevate the Qvella website, Invado Group rolled out a new branding campaign for Qvella, titled “The Power of One.” The campaign encompassed strategic and tactical elements to build new messaging, collateral, a video and event assets.